Privacy Policy

Welcome to Sequel Games Inc. ("Sequel Games," "we," "us," or "our"), a mobile video game company committed to protecting your privacy. This Privacy Policy explains how we, along with our Swedish subsidiary Sequel Games AB, collect, use, share, and protect your personal information when you use our mobile games, our website at sequel.games, and any related services (collectively, the "Services"). By using our Services, you agree to the terms of this policy.

1. Data Controller and Processor Information

The data controller responsible for your personal information is Sequel Games AB. Sequel Games Inc., our US-based parent company, may act as a data processor on behalf of Sequel Games AB.

2. Types of Collected Data

We collect various types of personal information to provide and improve our services:

• Account Information: Includes your user ID, device ID, advertising ID (if applicable), and any other information provided during account creation.
• Gameplay Data: Includes your in-game progress, level completions, scores, and gameplay interactions.
• Device Information: Includes details about the device you use to access our services, such as the device model, operating system, language, and IP address.
• Purchases: If you make in-game purchases, we collect purchase information and transaction history (processed by Apple or Google; we do not store payment card details).
• Diagnostic Data: Crash reports and performance data that help us fix bugs and improve stability.
• Communications: If you contact us directly (e.g., via email or our community channels), we keep a record of that exchange.

3. Purpose of Data Collection

We use your personal information to:

• Provide, operate, and maintain our services.
• Improve and personalize your gaming experience.
• Facilitate in-game purchases and transactions.
• Communicate with you about updates, promotions, and customer support.
• Analyze usage patterns to enhance our games and services.
• Detect, prevent, and address fraud, cheating, and abuse.
• Comply with legal obligations.

Legal Bases for Processing (EEA/UK)

For users in the European Economic Area or United Kingdom, we rely on the following legal bases under the GDPR, depending on the purpose:

• Performance of a contract — to operate the Services, manage your account, and process your purchases.
• Legitimate interests — to improve our games, analyze usage, secure our Services, and detect cheating or fraud, balanced against your rights.
• Consent — for any processing that requires it under local law, such as personalized advertising on iOS where you have opted in via the App Tracking Transparency prompt. You may withdraw consent at any time.
• Legal obligation — to comply with applicable law, regulation, or court order.

App Tracking Transparency (iOS)

On iOS devices, Apple's App Tracking Transparency framework lets you control whether apps may track your activity across other companies' apps and websites. We honor your choice in the system prompt; if you opt out, you may still see ads, but they will not be personalized using cross-app tracking.

4. Who We Share Your Data With

We don't sell your personal information. We do share limited data with trusted third parties so that our services can function. These fall into a few categories:

• Platform providers: Apple and Google process in-app purchases and handle device-level identifiers under their own privacy policies.
• Analytics providers: Help us understand how players use our games so we can improve them.
• Advertising partners: If our games show ads, advertising partners may receive a limited device identifier to serve relevant ads.
• Crash and performance reporting: Help us diagnose technical problems.
• Service providers: Hosting, customer support, and similar vendors that operate on our behalf under confidentiality obligations.
• Legal and safety: When required by law, court order, or to protect rights, safety, or property.

5. Data Retention Period

We retain your personal information for as long as your account is active or as needed to provide our services. We will also retain and use your information to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Data Security

We use reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage over the internet is 100% secure, however, so we can't guarantee absolute security.

7. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. Where we transfer personal data out of the European Economic Area, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs), or the EU-US Data Privacy Framework where applicable, to protect your information.

8. Your Rights

GDPR Rights (EEA, UK, Switzerland)

If you are a resident of the European Economic Area, the United Kingdom, or Switzerland, you have certain data protection rights. These include the right to:

• Access your personal information.
• Request correction of any inaccurate information.
• Request deletion of your personal information.
• Object to the processing of your personal information.
• Request the restriction of processing your personal information.
• Request transfer of your personal information to another party.
• Withdraw consent at any time, where processing is based on consent (without affecting the lawfulness of processing carried out before withdrawal).
• Lodge a complaint with a data protection supervisory authority (in Sweden, this is the Integritetsskyddsmyndigheten / IMY).

California Rights (CCPA / CPRA)

If you are a resident of California, you have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These include the right to:

• Know what personal information is being collected about you.
• Access the personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of your personal information.
• Opt out of the sale or sharing of your personal information.
• Limit the use and disclosure of sensitive personal information.
• Not be discriminated against for exercising your privacy rights.

We do not sell your personal information for monetary value. To exercise any of these rights, please contact us at support@sequel.games .

Other US States

If you reside in a US state with a comprehensive privacy law (such as Virginia, Colorado, Connecticut, or Texas), you may have similar rights. Contact us at the email above to exercise them.

9. Children

Our services are directed at adults and are not intended for children under 13 (or the higher age required by your country's local law). We do not knowingly collect personal information from children under that age. If you believe a child has provided us with personal information, please contact us at support@sequel.games and we will take steps to remove it.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies (such as web beacons or local storage) to remember your preferences, understand how visitors use the site, and improve performance. You can control cookies through your browser settings. Our mobile games use device identifiers in place of cookies for similar purposes.

11. Contact Information

For any questions or concerns regarding this Privacy Policy, please contact us at:

Email: support@sequel.games

Please note that we do not currently have a physical address for correspondence.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. We encourage you to review this Privacy Policy regularly for any changes.